Is Insurance Marketing Effective?

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I&T Daily Saturday, July 27, 2013

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FEATURED ARTICLE McKinsey: Insurers Must Be Smarter With Marketing Spend By Nathan Golia Insurers spend about $6 billion a year on marketing -- and not in the most efficient way. READ MORE From The Blog 5 Ways to Optimize Insurance Pricing Efficiently By Stuart Rose, SAS Competition is forcing insurers to adjust rates more frequently to retain existing customers and attract new ones. Insurers looking to implement a price optimization strategy must consider these essential components. READ MORE THIS WEEK'S TOP STORIES A Guide to Rating Flying Cars Insurance CIOs Can Lead Carriers into the Post-Digital Age: Deloitte Manage Your Newsletter Subscription Keep Getting This Newsletter Add FTNNewsletters@techweb.com to your antispam whitelist Did someone forward this newsletter to you? Receive your own free issue. You are subscribed as EmailAddress To unsubscribe, click here | Privacy Policy. I&T Daily A free service of Insurance Tech Copyright © 2013 United Business Media Limited 240 West 35th Street | New York, NY 10001